So, you've done years of teacher training, after years of dancing yourself.
You've passed your exams. You feel focused and determined.
You've found a wonderful studio space, thought of a cute name, bought the barres and mirrors, and flung up a few flyers and posters.
And then what?
Did the phone light up like a Christmas tree? Email inbox bursting with enquires?
Mmm, probably not, right?
You know you have to reach out to an online audience.
I've done it, and found an audience of over 25 million - and that's for the narrow niche of adult beginners. If I can find a huge audience for that tiny bit of your business, imagine how big the numbers get when you include all the different types of classes you offer (because, I have to tell you, that number gets massive when you include classes for kids).
There is an enormous audience out there, waiting for you. So what's holding you back?
Most dance teachers I've met (and I've met a lot) fall into one of three categories when it comes to taking their businesses online:
Don't worry. Help is at hand. I’ve got a starting point for you...
I recently contributed to a new book Internet Business Insights: Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs.
And bless them, they gave me my own little section, because dance = special, right?!
I've given my single best tip for tackling your online presence. It's one I learnt the hard way, turned around my business when I mastered it, and is still the biggest profit driver for me today.
And it's not just my story you'll read, but there are warts and all 'How I did it' stories from over 100 other successful online entrepreneurs, from authors, bloggers and podcasters, to YouTubers, coaches and freelancers, all giving their own unique insights and advice.
Now, I know what you're thinking - there are squillions of internet marketing resources out there... And there are. But this one is a little different.
It's not a teaching resource,
as the authors haven't crow-barred in any of their own wisdom or agenda.
It's genuinely just 100 online business owners answering the same set
of questions, pretty honestly, about how they've done what they've done,
and what they've learnt.
And there's a 'Lessons
Learned' section where the authors have pulled together the clearest
common threads, that is so interesting: like how nearly 50% of the
contributors mention the importance of seeking out a mentor, and 44%
prize the skill of being able to analyze their own failures.
Being a set
of brief interviews, and this last bit about the lessons learned, it's an easy read and handy to dip into.
To get it for free in eBook form, simply sign up HERE.
Then you'll be notified when the book is free on Kindle.
I'm sure you'll find it useful, and even inspirational.
As usual, if you have any questions for me about your dance business, or about my comments in the book, you can contact me via email or Facebook using the icons to the right.
I wish you enormous luck with your online adventures and may they bring you all the pupils you hope for.